Top 17 LinkedIn Automation Tools for Marketers to Try in 2024

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by Sivan

28 November 2023 | 7 min read

As you know, LinkedIn has over 774 million users globally, and engagement on the platform continues to grow. In fact, LinkedIn reports a 21% year-over-year rise in engagement minutes spent on the site.  But with all the tool-mania out there – which LinkedIn automation tools should you consider? I’ll share my views on some of the top LinkedIn automation solutions that could help boost your results. Let’s get started!

With these large numbers on Linkedin, standing out and connecting with the right professionals is more crucial than ever. That’s where LinkedIn automation tools come in – they can help you maximize your reach on the platform meaningfully. Recent studies show businesses that use automation see a 203% increase in profile visits and a 90% jump in connections added.

If you’re a CMO or VP of Marketing, your mission is to elevate your strategies to new heights. LinkedIn automation tools are your trusty companions in this journey. They supercharge your outreach, nurture leads, and boost engagement – all on autopilot.

The Rise of LinkedIn Automation Tools

LinkedIn has become much more than just a platform for making professional connections. It has become a powerful tool for marketers, sales professionals, and job seekers. The rise of LinkedIn automation tools has revolutionized how we use the platform, allowing us to leverage its full potential for business growth.

These automation tools enable users to automate repetitive tasks such as connecting with potential leads, sending personalized messages, and posting content. With just a few clicks, marketers can reach a larger audience, nurture relationships, and generate leads on a scale that was impossible before. Research indicates profiles that receive well-timed congratulatory messages see engagement spike by 35% on average. It greatly boosts professional visibility.

But why has the use of LinkedIn automation tools become so popular? Well, it’s simple. Time is a precious resource, and by automating tasks on LinkedIn, professionals can focus on other essential aspects of their work. Additionally, automation tools provide consistency and efficiency that manual methods cannot match.

Linkedin Automation Tools: What Can You Automate?

Automating tasks on LinkedIn can provide numerous benefits, making your professional networking and marketing efforts more efficient. Here are some areas where automation tools can be helpful:

  • Posts Generation + Scheduling: These tools enable you to create and share content on a larger scale, saving time and reaching a wider audience. With features like scheduling, you can plan the time and date for your posts, making them go live automatically throughout the entire month.
  • Posts Engagement: Automation tools can boost engagement on your posts, giving them more exposure and attracting more eyeballs. They help you interact with your connections, join relevant groups, and participate in discussions.
  • Sales Development: Automating connection requests, prospecting, and follow-ups can streamline your sales efforts. Recent research suggests that LinkedIn response rates are higher than low engagement on email, making it an effective platform for sales outreach.
  • LinkedIn Analytics: Tools that fetch and analyze organic LinkedIn performance data can provide valuable insights. This data-driven approach allows you to optimize your LinkedIn strategy for better results.

Top 17 LinkedIn Automation Tools for Marketers

Here are some different LinkedIn Automation Tools for marketers that you need to know:

Tools for Posts Generation and Post Scheduling

1. SocialPilot

Source: Socialpilot.co 

SocialPilot is a versatile tool for post-generation and scheduling, streamlining your LinkedIn content strategy. Its intuitive interface and advanced features make social media management a breeze.

Main Features:

  • Content scheduling for multiple platforms
  • Team collaboration and content approval
  • Social analytics for performance tracking

Pricing:

  • Plans start at $150 monthly, with a 14-day free trial available.

2. Hootsuite

Source: Hootsuite on Getapp

A powerhouse in post-generation and scheduling, Hootsuite offers a comprehensive platform for managing social media presence, including LinkedIn.

Main Features:

  • Content scheduling and publishing
  • Social listening and monitoring
  • Analytics for performance measurement

Pricing: 

  • Plans start at $99 per month, with a 30-day free trial.

3. HubSpot Social

Source: Hubspot

Integrated with HubSpot’s suite, HubSpot Social is a robust tool for post-generation and scheduling, ensuring seamless alignment with your overall marketing strategy.

Main Features:

  • Social media content calendar
  • Automated posting and monitoring
  • Analytics for social media ROI tracking

Pricing:

  • Included in HubSpot’s Marketing Hub plans, starting at $50 per month.

4. Buffer

Source: Buffer

Buffer is a user-friendly solution for post-generation and scheduling, offering simplicity without compromising on features for effective social media management.

Main Features:

  • Content scheduling and posting
  • Team collaboration and approval
  • Social analytics for tracking engagement

Pricing:

  • Plans start at $6 per month, with a 14-day free trial.

5. MeetEdgar

Source: MeetEdgar on Shopify

MeetEdgar stands out in post-generation and scheduling, focusing on content recycling and ensuring your best-performing content gets the attention it deserves.

Main Features:

  • Automated content scheduling and recycling
  • Category-based content organization
  • Analytics for post-performance insights

Pricing:

  • Plans start at $29 per month, with a 7-day free trial.

Tools for Boosting Post Engagement

6. Heyou

Heyou automated post engagements, allowing brands to automatically get human-likes from employees and advocates on their corporate LinkedIn page. Removing the favors-friction companies using Heyou get an organic boost to their posts. 

Main Features:

  • Auto-like on behalf of employees or advocates
  • Organic boost on each post with natural like technology  

Pricing:

  • $3 per monthly per user, $6 quarterly per user.

Tools for Sales Development

7. Zopto

Source: Zopto on GetApp

Zopto is a robust sales development tool that automates LinkedIn outreach for lead generation and business growth.

Main Features:

  • Automated connection requests and follow-ups
  • Targeted lead searches and campaigns
  • Analytics for campaign performance tracking

Pricing:

  • Plans start at $155 per month, with a 14-day free trial.

8. MeetAlfred

Source: MeetAlfred on Mr. Free Tools

MeetAlfred focuses on sales development, automating LinkedIn actions to streamline lead generation and nurture relationships.

Main Features:

  • Automated connection requests and messaging
  • Personalized drip campaigns
  • Analytics for Campaign Effectiveness

Pricing:

  • Plans start at $49 per month, with a 14-day free trial.

9. GrowthX

GrowthX is a sales development tool for effective LinkedIn outreach, offering features to enhance lead generation and prospecting.

Main Features:

  • Automated connection requests and follow-ups
  • Targeted lead searches and tagging
  • Analytics for campaign performance

Pricing:

  • Plans start at $297 per month.

10. Expandi

Expandi is a comprehensive sales development tool that automates LinkedIn actions to drive lead generation and engagement.

Main Features:

  • Automated connection requests and messaging
  • Personalized drip campaigns
  • Analytics for Campaign Effectiveness

Pricing:

  • Plans start at $79 per month, with a 7-day free trial.

11. Dux-Soup

Dux-Soup is a sales development tool that automates LinkedIn outreach, allowing users to focus on connecting with potential leads effortlessly.

Main Features:

  • Automated connection requests and follow-ups
  • Lead tagging and notes
  • Analytics for Outreach Performance

Pricing:

  • Plans start at $14.99 per month, with a free plan available.

12. LiProspect

Source: LiProspect on Startupbase

LiProspect is a sales development tool for targeted LinkedIn outreach, helping users streamline lead generation and nurturing connections.

Main Features:

  • Automated connection requests and messaging
  • Lead tagging and tracking
  • Analytics for campaign performance

Pricing:

  • Plans start at $89 per month

13. Dripify

Source: Dripify

Dripify is a sales development tool focused on automating LinkedIn actions, enhancing lead generation, and nurturing relationships.

Main Features:

  • Automated connection requests and follow-ups
  • Targeted lead searches and tagging
  • Analytics for Campaign Effectiveness

Pricing:

  • Plans start at $39 per month, with a 7-day free trial.

Tools for LinkedIn Analytics and Strategy

14. Shield App

Source: Shield App

Shield App specializes in LinkedIn analytics and strategy, providing insights to optimize your LinkedIn presence and content strategy.

Main Features:

  • LinkedIn analytics dashboard
  • Content performance tracking
  • Competitor analysis and insights

Pricing:

  • Plans start at $8 per month, with a 14-day free trial.

15. Cirrus Insight

Cirrus Insight offers LinkedIn analytics and strategy solutions, ensuring data-driven decisions to enhance your overall LinkedIn presence.

Main Features:

  • LinkedIn performance analytics
  • Lead tracking and engagement insights
  • Integration with CRM platforms

Pricing:

  • Plans start at $10 per month.

16. ContentStudio

Source: ContentStudio

ContentStudio is a versatile tool for LinkedIn analytics and strategy, offering features to optimize content planning and distribution.

Main Features:

  • LinkedIn analytics and performance tracking
  • Content planning and scheduling
  • Trend analysis and content discovery

Pricing:

  • Plans start at $25 per month, with a 14-day free trial.

17. Buzzsumo

Source: Buzzsumo on GetApp

Buzzsumo provides LinkedIn analytics and strategy solutions. It enables users to identify trending topics and optimize content for maximum engagement.

Main Features:

  • Content analysis and performance tracking
  • Influencer identification and collaboration
  • Competitor content insights
  • Content Creation

Pricing:

  • Plans start at $199 per month, with a 30-day free trial.

Make Better Use of Your Time With LinkedIn Automation Tools

Automation truly saves you time by handling repetitive tasks. 

Content bots and engagement tools spread your posts without manual work. Sales programs multiply your outreach scale. Analytics provide keen insights on the fly. 

Most importantly, these solutions maximize your impact on LinkedIn while respecting your limited schedule. You can achieve so much more each week by leveraging these helpful tools.

by Sivan

28 November 2023 | 7 min read


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