Author: Sivan Michaeli -Roimi

Top Social Selling Tools for 2025: Build Trust, Visibility, and Sales

Posted on by Sivan Michaeli -Roimi

I saw it happen in real time, and it wouldn’t surprise you but I’ll tell you anyway: a customer we’d been courting for months had been politely engaged but not really moving forward. Then, my CEO commented on the prospect’s LinkedIn post, (Not a “nice post!” comment, but a thoughtful insight). Two minutes later, the prospect replied, sent him a message provatey, and started a back-and-forth conversation. Within a week, we were on a call, and four months later (well, it is still enterprise sales), they were a paying customer. 

That’s the power of attention. Not ads. Not cold emails. Just showing up in someone’s world in a way that’s helpful, visible, and human.

The truth is, sales in 2025 is no longer just about the perfect pitch, it’s about building trust in spaces where your buyers already spend their time. And for B2B, that space is overwhelmingly LinkedIn. In fact, LinkedIn’s own data shows that 78% of social sellers outperform peers who don’t use social media, and over 80% of B2B leads from social media come directly from LinkedIn. Engagement is the currency here: posts from employees get 2x more engagement than company pages, and warm connections through mutual engagement convert at far higher rates than cold outreach ever will. But here’s the catch: while many people know they should be engaging, few have the time or systems to do it consistently. 

That’s where social selling tools come in. But, not the spammy kind that blasts out connection requests and canned messages, but the smart, relationship-focused kind that helps you show up more, connect deeper, and grow faster. This isn’t about automating your humanity; it’s about scaling it. And in 2025, these are the tools leading that charge.

Criteria for the Best Social Selling Tools

When putting this list together, I focused on tools that enable meaningful engagement rather than mindless automation, tools that have a proven record of increasing visibility, starting conversations, and deepening relationships, tools tailored for LinkedIn growth but with the flexibility to be relevant across other professional platforms, and tools that offer measurable results in terms of pipeline contribution, trust-building, and brand reach.

1. Heyou.io: The Revenue Amplifier for LinkedIn Teams

How can I start this list without mentioning what we do? We strongly believe in our mission to scale social selling and engagement – so here it is. Heyou tackles one of the most overlooked problems in social selling: how to ensure your whole team consistently engages with the right people and content. It’s not about liking random posts, it’s about strategic engagement with customers, prospects, partners, and your own company’s content to boost visibility where it matters.

Key Features:

  • Team-wide auto-liking for your company posts, nearly tripling social engagement with your business content.
  • Smart engagement scheduling to trigger likes in the high-impact first hour after posting.
  • Ability to track and measure the impact of your social engagement.
  • Prioritize content from prospects, customers, or industry influencers you wish to give attention to.
  • Peer-to-Peer engagement, boosting your entire teams’ social activity and visibility. 

Why It’s Powerful: Heyou turns your whole team into an engagement engine, making your brand look active and connected without forcing every employee to manually scroll LinkedIn all day. It’s the difference between hoping people see your content and knowing they will.

2. Shield Analytics: Data-Driven LinkedIn Growth

Posting is just step one, knowing what’s working is what drives real improvement. Because what matters more than optimizing your endless content efforts? 

Shield Analytics is like Google Analytics for LinkedIn, giving you clear, visual data on how your content performs over time. I’ve seen it succeed where others fail – giving true insights that help understand your audience, optimize your content and get far more on your social media investment than before. Shield enables you to manage one or a group of people’s pages in one place. 

Key Features:

  • Post-by-post performance metrics, including reach, engagement rate, and comments.
  • Trend tracking to identify which topics and formats resonate most with your audience – that’s a top notch feature!
  • Team dashboards so you can compare performance across employees.
  • Exportable reports for internal reviews or client presentations.

Why It’s Powerful: By seeing which posts truly drive conversations and profile visits, you can stop guessing and start creating content strategically. Shield takes the “gut feel” out of social selling and replaces it with data-backed action plans.

Source: Shield Analytics

3. Lavendar.ai: AI-Powered Message Coaching

Nothing matters if your outreach is weak. Lavendar acts like a personal writing coach, helping you make the most of your inbox. While some conversations start on Linkedin, the continue on your inbox. Sometimes the next step is a highly relevant email that references your online interaction. That’s where Lavender shines.

Key Features:

  • Real-time feedback on tone, reading level, and personalization in emails.
  • Prospect research insights pulled into your email workflow.
  • AI-suggested subject lines and opening lines based on recipient profile and company context.
  • Integration with sales engagement platforms and CRMs for streamlined follow-up.
  • Scoring system so you can improve over time and track your messaging quality.

Why It’s Powerful: Social selling happens on the social space – but closing deals happens on dinners – and CRMs… Lavender ensures your follow-up emails feel as personal and relevant as the engagement that sparked them. And most importantly – don’t drop the ball!

Source: Lavender.ai

4. SalesEcho – Real-time AI Sales Coach on Every Call

When the call goes live, SalesEcho sits in the meeting with you—listening, transcribing, and suggesting instant, context-aware responses to objections so reps never freeze on the tough moments. The platform plugs into Zoom, Google Meet, and Microsoft Teams, and guides the conversation with sentiment and stage cues. The site positions it as delivering faster replies and higher close rates (their claim: up to ~30% improvement).
Key Features:

  • In-call response suggestions for objections and questions, generated in real time alongside a live transcript.
  • “Artifacts” knowledge ingestion: upload pricing, case studies, PDFs, text, or even a short voice brief to seed accurate, on-brand answers.
  • Conversation guidance: live sentiment tracking, deal-stage cues (e.g., Discovery, Presentation), and next-best-action prompts.
  • Post-call insights & analytics to review what worked and coach the team.
  • Works with Meet/Zoom/Teams; quick start with a free tier, plus a Radar plan listed at $20/month for unlimited real-time guidance and advanced analytics.

Why It’s Powerful:
 Social selling gets you into the conversation; SalesEcho helps you win the conversation—turning tribal product knowledge into on-call prompts, shortening ramp time for new reps, and keeping seasoned reps sharp when stakes are high.

Source: Salesecho.com

5. Zopto – Lead Generation with a Personal Touch

I know I said plain sales automation is off the table – but Zopto really shines in personalization and should get a spot here. Let me explain – Zopto is one of the few outreach automation platforms that focuses on personalization and timing. 

Instead of blasting out the same message to everyone, Zopto understands context and adapts its follow-ups based on how prospects interact with you. It also has unique features to target prospects in a smarter way like by events, or groups, and webinar campaigns. 

Key Features:

  • Advanced AI-assistants: AI-powered campaign creation, autopilot inbox responses, and context-driven reply automation.
  • Advanced LinkedIn search integration for hyper-targeted prospect lists.
  • Dynamic campaign sequencing that changes based on engagement signals.
  • Group, event and webinar campaigns that help you get the most of your efforts. 

Why It’s Powerful: It keeps your outreach pipeline full while still allowing for personalization at scale, which means prospects feel noticed rather than “processed.”

Source: Zopto

6. Taplio: AI Content Partner for LinkedIn Creators

Taplio is the perfect companion for anyone struggling to keep their LinkedIn feed fresh and engaging. It uses AI to help you generate, refine, and schedule content in a voice that matches your brand.

Key Features:

  • AI-generated post ideas based on your industry, goals, and trending topics.
  • Post drafting assistance that adapts to your tone and style.
  • Scheduling tools with optimal posting time recommendations.
  • Engagement tools to interact with your audience right from the platform.

Why It’s Powerful: Consistency is key in social selling, but few have time to constantly create quality posts. Taplio gives you a steady flow of ideas and execution tools so your profile stays active and value-packed.

Source: Taplio

7. Crystal Knows: Personality Insights for Better Connections

In a world where relationships matter most – human touch is crucial.  

Crystal Knows uses AI to predict a person’s communication style based on their LinkedIn profile, so you can tailor your outreach for maximum impact. How cool is that? If you’re not in the position of memorizing and learning how to classify people into DISC types, Crystal Knows does that for you – with DISC personality predictions, outreach templates per personality types, and really brings in science into your next human touchpoint. 

Key Features:

  • DISC personality predictions for LinkedIn contacts. 
  • Suggested do’s and don’ts for communicating with each personality type.
  • Email and LinkedIn message templates adapted for each profile.

Why It’s Powerful: Social selling is about building trust, and nothing builds trust faster than speaking in a way that resonates. Crystal Knows helps you adjust your tone and approach so you connect faster and more deeply.

Source: Crystal Knows

How to Choose the Right Social Selling Tools in 2025

Your choice should depend on your current bottleneck. If you need visibility, engagement tools like Heyou and Taplio will help. If you need better messaging, Lavendar and Crystal Knows are essential. And if you want to make data-driven decisions, Shield Analytics will guide you. Many companies end up using a combination to create a complete social selling stack.

Final Thoughts

Social selling in 2025 is about showing up consistently, adding value before you ask for anything, and using the right tools to make it sustainable. The best social selling tools don’t replace authenticity, they scale it. 

The customer from my opening story? They told me the reason they moved forward was simple: They liked the attention. That’s the win you can create when you combine strategy with the right technology. And with these tools, it’s not just possible, it’s repeatable.

The Complete Guide to LinkedIn’s Social Selling Index (SSI), and How to Maximize It

Posted on by Sivan Michaeli -Roimi

If you’ve been in sales, marketing, or recruitment on LinkedIn for more than five minutes, you’ve probably heard someone brag about their Social Selling Index (SSI) score. But what is it really? Why does it matter? And most importantly, how do you actually improve it? In this guide, we’ll break down exactly how SSI works, what your score means, and the practical steps you can take to raise it, without gaming the system.

What is the Social Selling Index (SSI)?

The Social Selling Index is LinkedIn’s proprietary score that measures how effectively you are leveraging LinkedIn to build your professional brand, connect with the right people, engage with insights, and nurture relationships. The idea is simple: the higher your SSI, the better you’re using LinkedIn’s features to drive influence and (ideally) results. While it’s marketed heavily to salespeople, SSI is valuable for marketers, recruiters, founders, and anyone who depends on LinkedIn to build networks or influence decisions.

Social Selling Index (SSI): How does it look like?

Where Do I Find My SSI Score?

You can check your SSI score by logging into LinkedIn and going to your social selling index page here. The dashboard will show your total score, breakdown by pillar, industry rank, and network rank. When reviewing your SSI:

  • Look for your lowest pillar, that’s your biggest improvement opportunity
  • Compare your industry and network rank to see where you’re lagging
  • Track changes weekly to understand what’s working

How is the Social Selling Index Calculated?

The SSI score is calculated from four equally weighted pillars. Each pillar is scored between 0 and 25, giving you a total score out of 100.

Chart: Social Selling Index Structure – Provided by LinkedIn:

PillarDescriptionWhat It MeasuresMax Points
Establish Your Professional BrandBecome a thought-leader by publishing meaningful posts. Profile completeness, endorsements, posts25
Find the Right PeopleIdentify better prospects in less time using efficient search and research tools.Search use, network relevance25
Engage with InsightsDiscover and share conversation-worthy updates to create and grow relationships.Content engagement, discussion participation25
Build RelationshipsStrengthen your network by finding and establishing trust with decision makers.Connection acceptance rate, ongoing conversations25

What is a Good SSI Score?

LinkedIn considers anything 70+ “strong”, but what’s good for you depends on your role and industry. For example, top-performing salespeople often have SSI scores between 75 and 85, while marketers and recruiters might score higher in “Engage with Insights” and “Establish Your Professional Brand” but lower in “Find the Right People.”

Typical ranges: 

• 0–30: Minimal presence — you’re barely using LinkedIn’s features 

• 31–50: Average — some activity, but inconsistent or unfocused 

• 51–70: Above average — a solid foundation with regular engagement 

• 71–85: Strong — consistent, strategic use of LinkedIn 

• 86–100: Exceptional — rare, often influencers or LinkedIn trainers

How to Improve Your Social Selling Index

The fastest way to raise your SSI score is to improve consistently across all four pillars.
Here’s how:

1. Establish Your Professional Brand – Complete your profile with a professional photo, keyword-rich headline, and detailed summary. Add skills, endorsements, and recommendations. Publish posts or articles at least twice a week to position yourself as a thought leader. Use a banner image that reinforces your expertise.

2. Find the Right People – Use LinkedIn’s search filters or Sales Navigator to identify high-value connections. Join industry-specific groups to find active professionals in your niche. Send personalized connection requests explaining why you want to connect.

3. Engage with Insights – Comment meaningfully on other people’s posts (not just “Great post!”). Share industry news with your own take. Post polls, questions, or mini case studies to spark discussion. Keep your engagement relevant to your target audience.

4. Build Relationships – Follow up with new connections by sending a message that adds value. Engage with their content regularly to stay top of mind. Avoid hard-selling — focus on genuine, mutually beneficial relationships.

Why SSI Matters for Sales, Marketing & Recruitment

For sales, a higher SSI often correlates with better prospecting efficiency, more inbound leads, and stronger pipeline. It’s not a magic bullet, but it’s an indicator that you’re staying visible and relevant to decision-makers. For marketing, SSI reflects your ability to amplify brand content, engage with your target audience, and attract a following. A strong SSI helps with organic reach, which is increasingly important as LinkedIn’s algorithm favors active, value-driven users. For recruitment, a high SSI means you’re more visible to top talent and that your outreach is more likely to be accepted. Candidates are more receptive when they see a recruiter with a credible, active presence.

Common Myths About the Social Selling Index

Myth 1: High SSI guarantees more sales – Not true. SSI measures activity and influence, not closing ability. You can have a high SSI and still miss quota. 

Myth 2: LinkedIn Premium boosts your SSI – No direct impact. Premium tools might help you find people faster, but they don’t automatically raise your score. 

Myth 3: SSI is only for salespeople – False. Any professional using LinkedIn to build influence can benefit from tracking it.

Did You Know?

The SSI ranges from 0 to 100, based on four core areas of LinkedIn activity. Updated daily, it gives you a real-time measure of your professional brand and engagement. LinkedIn data shows top sellers with a high SSI generate 45% more sales opportunities and are 51% more likely to hit quota. .

How to Use Heyou to Improve your Social Selling Index (SSI)

Turn auto-engagements on

Leverage Heyou to engage with your customers, prospects, candidates, and partners. Easily toggle on the auto-engagement feature on your selected profiles, and let Heyou work for you. 

Did you know?

Heyou doesn’t work like a bot. You have to be logged in to Linkedin for Heyou to work in the background. It marks your engagements as REAL and authentic, and don’t classify as bot activity.

Leverage Heyou for peer-to-peer love 

Did you already get your team on Heyou? Make sure the entire team auto-engages with each other’s posts – it only makes sense you give love to your peers online! People want to work with companies people love working at. What better way to show than some peer-to-peer love? 

Watch how it works:

Final Thoughts 

Treat SSI as a compass, not a trophy. The real goal is to use LinkedIn intentionally to build relationships, share value, and expand your professional reach. Track your score weekly, experiment with different posting and engagement strategies, and focus on providing genuine value to your network.

Useful resources: 

Guide to Boosting Social Performance Organically on LinkedIn

Posted on by Sivan Michaeli -Roimi

In the fast-paced world of digital marketing, there is a crucial channel that often gets overlooked, but is incredibly vital to your brand success: your social media and social performance. I know, it might be hard to get everyone around it, but optimizing and improving your social performance is not just a “nice to have.” It’s a strategic move that can help build your brand, keep your customers engaged, and, believe it or not, sometimes, it can be done at zero cost. But where should you start? Well, it begins with everyone in the company, from leadership down to the interns, actively participating in the social effort. After all, it’s the leadership that sets the example for the rest of the team.

Why Executive Management Needs to Care About Social Performance

To understand why social performance is crucial, we need to acknowledge that our social presence on platforms like LinkedIn can be divided into two categories: organic and paid. 

While paid LinkedIn ads are fantastic for driving immediate awareness and leads, your organic LinkedIn performance is more akin to the difference between SEO-driven organic website traffic and paid search ads. 

It’s a long-term strategy, and it can turn your LinkedIn profile into a brand-building powerhouse, fostering awareness, community, engagement, and an ongoing lead-generation machine.

The problem, however, lies in the fact that social results are often challenging to track and even harder to communicate to executive stakeholders. It’s easy to see the tangible results of a paid ad campaign, but the organic side of things can be a bit elusive. This is where keeping your KPIs tight and tracking comes into play.

The Main KPIs That Impact Your Social Performance

To truly grasp the impact of your social performance, I want you to go deep into its Key Performance Indicators (KPIs). These metrics will give you a clear picture of how your organic efforts are contributing to your brand’s success. Let’s break it down:

Posts Engagement

This includes likes, comments, reactions, clicks, and reposts. It’s all about how engaging and shareable your content is. The more interactions, the more people are spreading your message. Your post engagement is dependent on two things: how good your content is and how much engagement it gets. 

Create high-quality content for Linkedin: Creating quality content is not a cliche, and while it is hard there are some ground rules:

  • Stop talking about yourself – Not every post needs to be about booking a demo with your company. And not every post needs to end with “talk to our experts”. Instead, use this organic stage to emphasize with your readers through their pains, so they will feel attached to your brand.  
  • Re-syndicate content in different forms – Each one of your assets – blogs, guides, or webinars, can turn into a bunch of social materials. Highlight key values from those assets, and share your thought leadership points. In addition, make sure to put a link to those resources when it comes to asset highlights, but keep links off on thought leadership ones. When building trust, it’s key to keep commercials off.  
  • Use social proof tactics, or better to be more exact, faces – Being social means being human. Posts with faces can potentially be more engaging. Why? Tagging people in posts increases impressions, and the people who know those faces will like it. How can you do that?  (1) Quoting customers from case studies or reviews (2) Employee highlights – new employees, employee spotlights, employees who wrote blogs or participated in a webinar, etc. (3)Joint webinars or quotes of industry leaders and experts. But the most important thing – put their face on the image and tag them! 

Help others engage with your content: If they can’t see it, how will they like it? Boosting engagement starts with putting the content in front of the right eyes. But it’s a chicken and egg problem – if the audience can’t see it how will they like it? Posts on LinkedIn live longer when they receive engagement. But how can we get the ball rolling? 

  • Invite your best customers to follow your page – You can use customer intelligence tools like Staircase AI to create advocate lists and let your team invite them to like your social pages.   
  • Leverage your employee power – Get all your employees to like every post you release, report, and comment. You can use auto-like tools like Heyou.io to remove the burden on employees and automate your corporate post likes.
  • Tag away – Use both hashtags to increase visibility around your post’s topic, and tag the people or companies mentioned in your post. 

social performance - heyou

Website Engagement

Now, let’s move beyond LinkedIn and focus on your website. Analyze metrics like Click-Through Rate (CTR), traffic from LinkedIn, and leads generated from LinkedIn referrals. This data helps you assess the quality of your content in driving relevant traffic and leads. 

In the B2B space, it’s usually hard to make a connection between social traffic and web conversions. The reason is that most people engage on social media through their mobile phones while converting later on via their browser. However, measuring the traffic is a good indicator of your ability to create inbound traffic and brand awareness. 

How to Analyze Your Social Performance and Report It Right

So, now that you know which KPIs to focus on, the next step is understanding how to analyze your social performance effectively and report it to the decision-makers. When you’re discussing your corporate page’s organic performance, here are the insights you want to pull:

Followers Growth

Keep an eye on how your follower base is expanding. A steady growth rate indicates a healthy brand presence. For example, according to a study by HubSpot, companies that published 16 or more blog posts per month got almost 3.5 times more traffic than those that published 0-4 monthly posts. This demonstrates the importance of consistent growth in your follower base. 

Posts Trends

Analyze which topics are driving the most engagement and responses. Is it thought leadership content, behind-the-scenes glimpses, or company news? Identify what resonates with your audience. Research by BuzzSumo shows that “how-to” articles and long-form content often perform exceptionally well on social media platforms. This suggests that informative and educational content tends to drive higher engagement.

Type of Graphics

Are image posts more successful, or do videos perform better? Knowing what type of content gains the most traction can help shape your content strategy. According to a report by Buffer, video content on LinkedIn receives about five times the engagement of image or text posts. This indicates that incorporating more video content can significantly boost your engagement rates.

Impressions

Impressions show how many times your content is displayed on a user’s screen. It’s a critical indicator of your content’s visibility. To put this in perspective, the LinkedIn algorithm prioritizes posts with higher engagement, and these posts often receive more impressions. So, improving engagement can lead to increased visibility.

Lead Generation

Measure how many leads your LinkedIn activity generates. This will provide a clear picture of the platform’s contribution to your business. According to a study by HubSpot, LinkedIn is 277% more effective at lead generation than other social media platforms. It’s crucial to track and optimize your LinkedIn lead generation efforts to maximize the platform’s potential.

LinkedIn is a Standalone Channel – Treat It as Such

Here’s an essential point to remember: LinkedIn is not just another social platform; it’s a standalone marketing channel. It’s a place where you can build brand awareness, drive traffic to your website, and generate leads. 

“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos

To make the most of LinkedIn, you need to treat it as such and adapt your strategy accordingly. Quality content, play with graphics, use tactics to boost engagement and measure impact, not necessarily leads.

When presenting your results to the board, make sure you have a dedicated section for social performance. Show them the growth in followers, the engagement metrics, and most importantly, the engagement and awareness it generates. This will make it clear that LinkedIn is a channel worth investing in.

So, there you have it. Social performance on LinkedIn is not just about posting now and then; it’s about building a strong presence, engaging with your audience, and driving leads. Make it a priority in your marketing strategy, and remember, it starts from the top. Leadership setting the example will encourage the rest of the team to follow suit.

Now, it’s your turn to enhance your social performance on LinkedIn. Happy Socializing!

The Future of Social Selling in 2025: Human First, AI Second

Posted on by Sivan Michaeli -Roimi

The Problem With Social Selling Today

Over the past few years, we’ve witnessed a significant shift in how B2B sales operate. AI has transformed the landscape, enabling companies to move faster than ever before. While these advancements have streamlined operations, they’ve also introduced new challenges. First, companies that lag behind and don’t move at the pace of the new AI era – will die. Second, genuine human connections in an increasingly AI-driven world.  Let’s be honest: social selling in 2025 has lost some of its edge.

Once a fresh, personal way to connect with prospects, it’s now become bloated with automation, templated messages, and AI-generated fluff. Everyone is “doing social selling.” But how many are actually doing it well? And worst, any interaction today is being questioned – is it real?

Social selling today is broken not because tools don’t work, but because the people using them have forgotten what it means to actually connect.

AI can scale distribution, but it can’t create anything truly genuine, or scale trust.

LinkedIn: Still the Top Platform for Social Selling

In the crowded B2B market, LinkedIn stands out as the leading platform for B2B interactions. According to recent data, LinkedIn continues to be the most effective channel for B2B lead generation, with 97% of B2B marketers utilizing it for digital marketing efforts.

LinkedIn consistently delivers the highest conversion rates for B2B outreach. Its professional environment fosters meaningful business connections, making it an indispensable tool for social selling. At Heyou, we see this every day. LinkedIn is, without question, our #1 source of high-intent, high-converting business conversations. No other platform comes close.

The Challenge: Rising Above the Noise (with or without AI)

As more businesses flock to LinkedIn, the platform becomes increasingly saturated. Automated messages, generic content, and impersonal outreach have become all too common. This noise makes it harder for genuine messages to stand out.

The key to cutting through this clutter is authenticity. Prospects are more likely to engage with content and messages that feel personal and sincere. They want to connect with real people, not faceless corporations or bots.

But here’s the twist: as AI becomes more powerful, so does our radar for detecting inauthenticity.

Buyers are smarter. They can tell when a message was written by a machine. They can feel the difference between engagement and real engagement. And no amount of automation can replace a comment that makes someone think, “Wow, they actually get me.”

That’s the new bar for social selling in 2025.

AI can help you identify your ideal buyer. It can help you schedule content. It can even suggest what to say. But it cannot, and should not, replace your voice. It can definitely help you enhance it.

Authentic Social Selling, without sounding like a bot

To build genuine relationships in the digital space, you need to, personalize your outreach, engage consistently and share genuine thoughts. I know – everyone knows it, but how can you use AI to enhance your voice and share it, without sounding like a bot? The role of AI is to enhance – not replace – human interaction.

1. Be Visible, Not Just Active

Too many people confuse automation with visibility. Engaging with your connections’ posts, liking, adding thoughtful comments, asking real questions, and showing up with a clear point of view will.

We often forget: the “social” in social selling doesn’t mean “broadcast.” It means relationship.

In 2025, it’s not the most automated sellers who win. It’s the most intentional one. Those who take the time to learn, engage, and build trust.

Use AI to prompt and help you comment, example: 

“Chat, see below a comment on LinkedIn.
These are my thoughts about this: {add your thoughts here, or write instead “suggest
 some opinions around this topic”}.
Can you suggest a comment that would resonate with those thoughts?
My writing style is simple, genuine, professional and experienced. I don’t like too many

emojis or exclamation marks, only when needed, and in a subtle way.”

2. Treat Every Message Like It’s a Handshake

Don’t send “Let’s connect” messages that feel like a copy-paste job. Your prospect knows. Mention something recent they posted, a mutual connection, or even a shared interest.
People don’t respond to pitches, they respond to relevance.

And yes, it requires you to actually send it yourself. AI can help here, but don’t be a bot.

3. Use AI to Listen, Not Just Talk 

If you take one tip from thai article, take this one – AI can surface trends and insights faster than any human can. Use it to understand your audience. Let it inform your approach, but don’t let it dictate your tone. For example, here’s a prompt I often use: 

“Hi chat! See below a profile of {name}, my goal is to connect with them to offer {xyz}.
They talk about {write topics or suggest recent articles/things they wrote}.
Please read their assets and profile carefully and suggest a good way to approach with
 my goal in mind. 
My writing style is simple, genuine, professional and experienced. I don’t like too many
 emojis or exclamation marks, only when needed, and in a subtle way.”

And most importantly – NEVER send anything without reading it carefully and adjusting it to who you are.

4. Short-Form Video is a Hidden Weapon

95% of B2B buyers engage with videos during their purchasing journey. 83% of B2B buyers would tour a product via video over written format instead. 94% of people watch explainer videos to understand products and brands better. 

Do you need any more proof that short-form video is now the most ROI-positive format in B2B social media? What’s nice today is that you don’t need a studio, just a face, a phone, and something to say. With AI, you can do incredible things as well, but for sales purposes, just KISS (Keep It Simple Stupid) it.

Authentic engagement cannot be automated. While AI can provide the tools and data, the human touch is irreplaceable in building trust and rapport. 

So how can you tap into that game? Create videos. 

For pitching through videos you can use Vidyard or Loom to create short videos easily and share them. 

You can also share educational or promotional videos to drive engagement and curiosity, such as webinars, product videos, social media videos – anything that moves drives more attention. 

LinkedIn Is Still King. The Future of Social Selling? It’s Personal.

If you’re serious about social selling in B2B, LinkedIn is where you want to be.

It’s where decision-makers hang out and where buyers do research.

In a world where more people spam the feed, it’s harder for genuine voices to be heard. That’s why the future of social selling on LinkedIn isn’t about automation, but smarter human interaction, backed by smart tools.

In 2025, as AI continues to evolve, the importance of authenticity in B2B social selling becomes even more critical. Businesses that prioritize genuine connections over automated outreach will stand out in the crowded digital landscape.

Human First, AI and Automation – Second.

What We’re Building at Heyou for smart social selling

At Heyou, we’re not just observing this shift, we’re part of it.

We help companies amplify the voices of their people, not with fake engagement, but by making it easier to show up consistently, authentically, and at scale.

In a world full of AI-generated everything, we believe real human connection is your most defensible advantage. And we’re building the tools to help you protect and project that edge, on LinkedIn, and beyond.

Automate Linkedin Messages – yay or nay?

Posted on by Sivan Michaeli -Roimi

As executives, we always try to gain more leads while maximizing limited resources. I’ve realized that while manual prospecting reaches few, automated messages alone seem impersonal. However, recent data shows the potential if done thoughtfully. Studies found that personalized automated messages saw a 78% increase in connection acceptances compared to generic templates. Furthermore, according to research, conversion rates for customized follow-ups grew by nearly 50%.

However, bots that automate LinkedIn messages may be all right. In fact, when done correctly with personalization, it can supercharge sales development. Hear my thoughts on this topic before dismissing the idea outright. I’ll share how crafting automated messages as a relationship builder, not just a System, revolutionized our pipeline.

Incorporating the right automation could provide benefits we’ve been underestimating in this new era of engagement.

Should You Automate Linkedin Messages?

As marketers, automating outreach expands our reach. Yet, it risks seeming impersonal and irritating recipients. So, should we automate LinkedIn messages or not? There is certainly an appeal to automating. Research shows we can contact 5x more prospects this way. 

However, spammy automation understandably frustrates prospects. With prospects receveing hundreds of sales outreaches, how do you stand out? Fortunately, the proper personalization techniques maintain relevance even in automation.

According to Forrester surveys, approximately 90% of buyers prefer human-generated outreach. Therefore, focus automation on personalizing each message. To build rapport, incorporate data like job titles, companies, and shared connections. Tailor message timing using behavior scores. But please, make sure your data is right, since getting funny canned messages could ruin the personal experience. 

Segment recipients and tailor your messages accordingly. Then, automate your follow-ups with recent content your contacts may find valuable, depending on their segment. If your audience interacts with content on a certain topic, make sure your outreach touches the pains that asset raises and ask relevant questions. It would also help qualify the lead and track the right pains for the next steps of the sales lifecycle.  

And of course, don’t stop testing. Test different personalization combinations. Hubspot reported campaigns including 3+ data points see response rates rise over 35%. With testing, find the right balance of scale and personalization for your prospects.

The Tango Between Personalization to Automating LinkedIn Messages

Reaching prospects multiple times is crucial to success. Research shows the average lead requires seven tailored messages before engaging in a sales conversation. Likewise, studies have found it can take over six weeks of continuous contact until someone is ready to meet.

With these timelines in mind, how do modern companies connect with so many potential buyers simultaneously while respecting the personal touchpoints needed? The answer lies in thoughtfully blending automation with data-rich personalization.

We know from Oracle that automated campaigns see a 451% boost in qualified lead interactions when utilizing seven or more personalized details per contact. According to LinkedIn’s reports, tools make this possible at scale by analyzing over ten profile data points the average LinkedIn user shares:

  • Armed with deep profiles, automation solutions can craft customized messages mentioning a recipient’s past employers, professional interests, shared connections, or recent page views at rates up to five times faster than sales reps.
  • Segmentation further enhances relevance, with prospects receiving introductory automated messages featuring five to seven individualized points. As engagement signals occur, follow-ups increase personalized inclusion to an average of eight to ten tailored details.
  • Testing refines this approach, as Hubspot has reported campaigns incorporating three or more personalized elements see response lifts over 50% on average.
  • Strategic automation handles high-volume personalized outreach at scale. By harnessing profiling capabilities and optimizing relevance layers over weeks of contact, tools drive response rates that override typical time constraints of repetitive manual messaging.

Finding the Right Mix:

Finding the right mix in LinkedIn messaging involves a combination of critical factors. Let’s explore them further:

  • Step 1 – Know Your Lead 

Researching and profiling new leads properly sets the foundation for strategic outreach and nurturing. Thoroughly investigating details on a prospect’s current role, challenges, industry interests, and how they were initially sourced will provide key insights to craft the ideal personalized approach. It is even more important when building a old outreach strategy.

When it comes to outreach to inbound leads, however, it is crucial to personalize messages based on the lead source or channel, and their specific pain points, particularly for content leads from webinars, events, or asset downloads. The content they interacted with reveals potential pains. Touching those pains smartly will generate higher win rates. 

Understanding and addressing their needs will greatly enhance the effectiveness of your outreach efforts.

Automate Linkedin Messages - Heyou.io
  • Step 2 – Craft Your Sequence According to That Knowledge

The next step in your outreach strategy is to craft the appropriate sequence for each lead source, challenge, asset, or Ideal Customer Profile (ICP). You can effectively reach out with the right message at scale by tailoring your messages to specific segments. 

Additionally, it’s crucial to include 1 or 2 genuine personal messages outside the main sequence and add a few dials to that effort. A call is the most personal touch you can have. Those personalized touches add authenticity and help build stronger connections with your leads.

  • Step 3 – Make Sure Always to Provide Value

The final step in your email outreach strategy is to ensure that every message you send provides value. This can be achieved by offering relevant resources, assets, webinars, or other helpful content that aligns with the recipient’s needs. Not every message has to end with “Let’s jump into a quick call”. Some messages can end with value creation. In general, companies that share value will turn into brands that people want to be associated with.    

Copy-Paste: Suggested Touchpoint Sequence

Here is a suggested sequence of touchpoints for prospecting and nurturing a lead through emails, LinkedIn messages, and phone calls. Don’t set up your message too far apart, 3 business days buffer is enough. 

LinkedIn connection request 

Some prefer to leave it blank, some prefer to make it personal. Test what’s write for your audience! 

First LinkedIn message right after connection

Answer the following questions:
1. Why are you reaching out? 

2. What pains can you solve? Don’t provide a full blown description, leave some room for imagination and curiosity. 

Second LinkedIn message – after 3 days

1. Refer to your previous note and ask if they received it. No more than one sentence! 

Third Linkedin message – share value:

DO share a guide, whitepaper, webinar you hosted, or research report relevant to their segment’s pain points.

DO NOT share: case studies, one pagers, or decks. Remember – it’s not about you (yet) it’s about them and getting their attention first!

Forth Linkedin message – direct request

When all the efforts to warm them up are done, it’s time to try the straight-to-the-point approach. Describe your problem and solution in less than 100 words, and ask for a meeting or a intro to the right person. 

There’s No Dilemma: Yay for Automating your LinkedIn Messages

Automating your Linkedin messages allows you to connect with prospects at scale and optimize for meeting conversion faster. However, it’s essential to maintain the personal touch when using automation. I suggest utilizing tools that integrate profile data to personalize each automated message. 

The secret to optimizing your outreach efforts is finding the right balance of automation and personalization. 

Your LinkedIn Strategy And Why It’s Broken + Cheatsheet

Posted on by Sivan Michaeli -Roimi

As we get closer to the last quarter of 2024, it’s time to ask ourselves a critical question: Why is your LinkedIn strategy so important, and, let’s be honest, is it working? If you’re scratching your head and wondering why your LinkedIn performances aren’t hitting the mark, I’m here to shed some light on a few essentials for revamping your approach.

LinkedIn is more than just an online resume or a digital business card. It’s a profound platform for networking, lead generation, and brand building. A strong strategy can propel your business ahead of the competition, while a broken one will keep you stuck in neutral, wondering why your posts are receiving crickets instead of applause. So let’s break down a winning LinkedIn strategy, focusing on four vital pillars: your company page, key thought leaders, paid advertising, and finally, employee engagement.

4 Essential Pillars for a Successful LinkedIn Strategy

Each of these pillars has a different goal and KPIs, so let’s unpack each one.

1. Your Company Page

LinkedIn strategy example
Useful content example (Walnut LinkedIn page)

If your CEO can’t stop talking about increasing the Linkedin page followers – he’s right! Think of it as your organization’s storefront. It’s the first thing potential partners and  clients will see. Now, before you start panicking about what to post, let’s consider three key areas:

Who’s the Audience? A diverse group.
Your followers are a diverse group—they might include customers, potential clients, prospective employees, investors, and partners. Since Linkedin is so influential, perception is key here, and this is how people will perceive your brand’s character. Take a good look at your audience and ask yourself, “What do they want to see?”.

Which Tone of Voice? Remember – Companies Don’t Speak, People Do!
While it’s crucial your tone resonates with your brand identity, please resist the urge to sound like a robot! A professional yet relatable voice will help engage your audience better. Trust me, no one enjoys reading bland corporate lingo! 

Which Type of Content? – DO NOT SELL!
This is where your creativity can shine! On one side, you want to share content that reflects your brand identity, core values, and mission, while also building credibility, trust and position as thought leader. Some ideas (that don’t sell):

  • Employee spotlights
  • Customer testimonials 
  • Behind-the-scenes 
  • Team photos from conferences, company events or office day-to-day
  • Research reports
  • Customer case studies
  • Thought leadership posts
LinkedIn post example
Thought leadership through innovation and research (Pynt’s LinkedIn page)

All these not only humanize your brand but also foster a deeper connection. Don’t forget – tagging your team and customers adds more eyeballs to every post, and will usually be the posts with highest engagement.
Whatever you choose, ensure it aligns with your overall objectives.

KPIs:
We’re not doing social to just look pretty, we’re measuring success. But it is important to let your CEO know – organic social is an awareness effort, which is extremely difficult to measure with CAC impact! 

KPIs do we want to measure and improve:

  • Page followers
  • Post engagement
  • Impressions
  • Website traffic
  • Leads & conversations

2. Your Key Thought Leaders

What separates a successful LinkedIn strategy from a mediocre one? REAL thought leadership! This is where your company’s experts shine.

Which Tone of Voice? BE HUMAN.
In a world where everything is chatgpt-d, let your thought leaders be themselves with strict no AI policy! Authenticity is key; their genuine opinions will resonate much better with their audience.

Which Type of Content?
Encourage your thought leaders to share their insights on relevant topics and incorporate key messages that align with your company’s mission. Remember, this is their space to shine, so allow them to express opinions, share experiences, and reveal perspectives that only they can articulate.

  • Warning: sometimes the best thought leaders struggle to find the words. Help them. Marketeers are the best storytellers, and they can use that help! 

KPIs:
Look for impressions and engagement metrics as you assess the performance of these thought pieces. Leads don’t usually fly in as a result of opinions.

LinkedIn post example
Thought leadership through leadership performances / quotes (Gong  LinkedIn page)

3. Your Ads

In a perfect world, every post would go viral, and you wouldn’t need to spend a dime. But alas, we live in the real world.

Which Audience? Super targeted, don’t go wildly wide.
Your ad campaigns should target potential customers who might benefit from your offering. Period. Not semi-related, not influencers, not suspected. Linkedin is expensive, use your dollars wisely.  

Which Tone of Voice? Get Creative.
To make it work these days, you have to have some creativity here, combined with a professional tone and clear CTAs. Not easy, but doable.

*Golden Tip: follow brands you like and competitors to get inspired!

Which Type of Content?
The lead generation game here has changed. “Book a demo” ads don’t make the cut anymore. Your advertisements should focus on educational value and incentivize potential clients with resources they can’t resist. Video syndications, free assets, research reports, and comprehensive guides are all great tools.

I recently wrote an article about Linkedin Marketing Solutions, demonstrating how to maximize recent Linkedin features to boost paid campaigns.   

What are the KPIs? $$$

  • Leads and MQLs
  • Meetings 
  • Customers $$$

4. Your Employees

Last but certainly not least, let’s discuss the most undervalued yet critical aspect of your LinkedIn strategy: your employees. Employees play a pivotal role is getting your brand out there. If your employees are not your number one fans, who would be?? 

Your employees can help in getting more eyeballs to your content. Especially the customer facing ones such as customer success and care teams, sales and marketing.   

Which Tone of Voice? Their Own.
Provide your employees with suggested copy that they can tweak and personalize. It’s important they add their touch. After all, it’s their personality that connects with their networks! You can use tools like Heyou.io to auto-like your company’s posts, but don’t forget commenting and sharing, especially for the big announcements and campaigns.

KPIs:

  • Impressions
  • Engagement
  • New followers 

Execute a Multi-Layered LinkedIn Strategy (+ Cheatsheet) 

You might be thinking right about now, “Great, but how on earth do I implement this multi-layered strategy?” Fear not; I’ve got you covered!

  1. Company Page Management:
    Create a dedicated social media board that monitors what’s happening on your company page, and implement consistent posting schedules.
  2. Empower Your Thought Leaders:
    Develop a social board for your thought leaders to share updates, insights, and engage meaningfully with their audience. Maybe even recruit some friendly faces to lend an extra hand when needed!
  3. Integrate Ads Wisely:
    Ensure your paid ads align with your content distribution plan. Launching a new asset? Don’t forget to add LinkedIn ads to your playbook—timing is everything!
  4. Boost Employee Engagement:
    Using basic outreach tools like Slack or email to solicit cooperation is one thing, but how about taking it up a notch? Consider facilitating contests that reward your most cooperatively enthusiastic employees or utilize tools like heyou.io to automate likes and engagements. 

Use this cheatsheet I created here for you to measure your performance, and to communicate to leadership your social KPIs in the right context. 

Access the cheatsheet here!

Summing Up

To sum it all up, to win your LinkedIn strategy you need a comprehensive, multi-faceted approach that utilizes the power of your company page, leverages your key thought leaders, maximizes your advertising impact, and engages your employees.

Remember, a broken LinkedIn strategy is like a coffee machine without coffee—worthless! 

Access the Linkedin strategy cheat sheet here.

The Top Sales Influencers You Have to Follow in 2025

Posted on by Sivan Michaeli -Roimi

In the dynamic world of B2B sales, staying ahead of the curve is no small feat. You got to keep learning and get inspired by the best. I’ve gathered this list of top sales influencers, but not just “influencers” but those who have dedicated their careers to mastering the art of selling, building successful businesses, and sharing actionable insights. Whether you’re looking for guidance on social selling, cold outreach, or sales leadership, this list has you covered.
Let’s dive into the top sales influencers of 2025—people you should be following right now!

The Top 7 Sales Influencers to Follow

1. Jill Rowley / 250K+ followers Foster + Follow Jill on Linkedin

What does she do: Strategic advisor + investor to companies like Gradual, Klue, Folloze and more.
Key Topics: Social selling, customer-centric strategies, executive leadership 

Jill Rowley is the pioneer of social selling – a term that has revolutionized the way sales professionals interact with prospects. With a laser focus on customer-centric strategies, Jill emphasizes the importance of building relationships over simply closing deals. Her mantra? “Always be helping” instead of “Always be closing.”

Jill’s career is a testament to the power of leveraging technology and human connection to drive sales. She’s worked with leading organizations to implement social selling frameworks, empowering teams to excel in a digital-first world. Follow Jill to stay ahead in the modern sales game.

2. Kevin ‘KD’ Dorsey / 130K+ Followers Foster + Follow Kevin on Linkedin 

What does she do: CRO @ Finally, Founder & CEO of Sales Leadership Accelerator
Key Topics: Sales psychology, team leadership, scalable sales processes

Kevin Dorsey, or KD if you wish, is like the coach you wish you had in high school – relatable, motivating, and packed with valuable lessons. As a modern sales leader, Dorsey shares actionable tips that anyone can implement. From improving your email open rates to building scalable sales processes, KD’s content is all about results.

His expertise in managing and mentoring high-performing sales teams is second to none. He focuses on the psychology behind sales and how to connect with prospects on a deeper level. Plus, KD’s ability to turn complex strategies into digestible nuggets of wisdom is what makes him a must-follow.

3. Morgan Ingram / 170K+ followers Foster + Follow Morgan on Linkedin 

What does she do: CEO and Founder of AMP
Key Topics: B2B sales strategies, cold outreach, sales trends

Morgan Ingram is the guru of B2B content and sales strategy. Known for his work in go-to-market media, Morgan’s expertise lies in creating impactful cold outreach strategies and dissecting sales trends. As the host of The SDR Chronicles, he has mentored thousands of sales development representatives (SDRs), helping them navigate the challenging yet rewarding world of sales.

Morgan’s energy is contagious. His posts are a mix of actionable tips, motivational stories, and insightful commentary on the ever-evolving sales landscape. If you’re looking for inspiration and a roadmap to success in sales, Morgan is your guy.

4. John Barrows / 400K+ followers Foster + Follow John on Linkedin

What does she do: CEO and Founder of JB Sales and advisor
Key Topics: Sales training, prospecting, objection handling, closing deals

When it comes to sales training, John Barrows is a household name. As the CEO of JB Sales, John has trained thousands of sales professionals worldwide, equipping them with the tools they need to succeed. His LinkedIn posts are a treasure trove of tips on prospecting, objection handling, and closing deals.

John’s approach is all about combining art and science in sales. He shares insights that are both data-driven and grounded in real-world experience. If you’re serious about honing your sales skills, John is the mentor you need.

5. Lori Richardson  / 38K+ followers Foster + Follow Lori on Linkedin

What does she do: Revenue Growth and Sales trainer at Score More Sales
Key Topics: Revenue growth, sales training, diversity in sales

Lori Richardson is a champion for diversity and inclusion in sales. As the founder of Score More Sales, she specializes in helping B2B companies achieve revenue growth through targeted sales training. Lori’s expertise spans from pipeline management to leadership development, making her a valuable resource for sales professionals and executives alike.

What makes Lori unique is her focus on the human side of sales. She emphasizes the importance of building trust and fostering long-term relationships. Lori’s content is a refreshing reminder that sales isn’t just about numbers—it’s about people.

6. Mark Hunter  / 300K+ followers Foster + Follow Mark on Linkedin

What does she do: Owner of The Sales Hunter, speaker, author, sales hunter, consultant and board member
Key Topics: Sales training, business consulting, pricing strategies, closing deals 

Known as “The Sales Hunter,” Mark Hunter is a legend in the world of sales prospecting. With decades of experience, Mark’s insights are practical, actionable, and results-oriented. His bestselling book, High-Profit Prospecting, is a must-read for anyone looking to improve their prospecting game.

Mark’s content focuses on helping sales professionals maximize productivity and close deals effectively. His posts are a blend of motivational advice and tactical strategies, making him a favorite among sales teams worldwide. If you want to level up your sales game, Mark’s insights are gold.

7. Ryan Neu  / 30K+ followers Foster + Follow Ryan on Linkedin

What does she do: Founder and CEO of Vendr
Key Topics: SaaS buying strategies, sales negotiation, streamlining procurement

Ryan Neu is the driving force behind Vendr, a company revolutionizing the way businesses buy and manage SaaS. With a deep understanding of sales negotiation and procurement processes, Ryan’s insights help organizations save money and optimize their software purchases.

What makes Ryan stand out is his focus on simplifying complex sales transactions and empowering businesses to make smarter buying decisions. His content provides valuable guidance on SaaS purchasing strategies, making him an essential follow for sales and procurement professionals alike.

Why Following These Influencers Matters

In today’s fast-paced sales environment, staying informed and adaptable is key. These influencers are not just thought leaders—they are practitioners who have walked the talk. By following their advice, you can gain actionable insights, stay motivated, and keep your skills sharp.

Remember, in sales, it’s not just about working harder; it’s about working smarter. These influencers can help you do just that. So, hit that follow button, soak up their wisdom, and watch your sales career soar.

🥂 Here’s to smashing your sales targets in 2025 and beyond!

Thoughts on Women’s Day: Can Career & Parenthood Go Together? (Spoiler: Yes.)

Posted on by Sivan Michaeli -Roimi

Can Career & Parenthood Go Together?

In the past few months, I’ve had conversations with so many brilliant women about their careers. Every single one of them felt stuck. Unhappy. Underpaid. Underutilized. But when I asked, “So what’s next?”, the answer was almost always the same:
“Now’s not the right time to make a change.”Why? Family planning.

Some were trying to conceive.
Some wanted more kids.
Others felt their kids were too young.

And so, their careers were on hold. (And let’s be honest, some other things too…)

Two Words: Family Planning

This isn’t tied to industry or experience level. These women were in Marketing, Sales, Engineering, HR, and Leadership—ranging from Juniors to VPs. And yet, they all felt the same burden. But here’s the hard truth: Family isn’t a short-term project. It can take a decade for things to stabilize. So should women just push their ambitions aside for a whole decade? Would men do that?

I get it. Women are wired for stability. Dr. Louann Brizendine (“The Female Brain”) have studied how, historically, women were responsible for keeping the “nest” safe—maintaining social harmony, avoiding confrontation, putting others first. And today those same instincts are still holding many of us back.

So how do we change that? Empower. For real.

What Can You Do (This part is not just for women)

💡 Confidence Must Be Encouraged

From childhood, men are taught to be brave, take risks, go after what they want. Women? We’re taught to be careful, be nice, and wait our turn.

That mindset carries into the workplace. Men apply for jobs when they meet 60% of the criteria. Women? We wait until we feel 100% qualified.

If you’re a manager, teacher, or leader, encourage women to take risks, speak up, and ask for more. Confidence isn’t a personality trait—it’s a skill, and it needs to be trained.

💡 Men Must Take Part in the Conversation

I’ve seen it firsthand: Even in progressive workplaces, most male colleagues don’t split home responsibilities 50:50 with their partners.

And that has a domino effect:

  • If household duties aren’t equal, career opportunities won’t be either.
  • If men don’t advocate for working moms, the workplace won’t either.
  • Paternity leave, flexible policies, and true work-life balance shouldn’t just be “nice-to-haves.” They should be non-negotiable.

💡 Employers Need to Provide Real Equal Opportunities

Women are judged on achievements. Men? On potential.

If companies want more women in leadership, they need to:

  • Pay fairly (obvious, yet still an issue).
  • Diversify leadership—not just talk about it.
  • Support career growth for women at all life stages, not just when it’s “convenient.”

Because here’s the thing: Women aren’t asking for favors. We’re asking for fairness.

The Bottom Line

We’ve come a long way. But we’re not there yet.

If you’re an employer—support your female employees. Build workplaces where women feel safe to grow.

If you’re a man or a partner—support women in your life. Split responsibilities at home and give a safe space for equal opportunities.

If you’re a woman—Think with confidence. Then act with confidence. You got this. 💜

With Confidence,

Yours,

Sivan Michaeli-Roimi

Cracking LinkedIn: 3 Tactics to Increase LinkedIn Impressions 

Posted on by Sivan Michaeli -Roimi

I know how important it is to make the most of your LinkedIn presence. We all want to get more impressions on our posts, and the secret to unlocking that potential lies in authenticity. Today, I want to share some actionable insights to help you get more eyeballs on your Linkedin posts, and eventually, Linkedin impressions and engagement. So, let’s dive in

The Secret to Organic LinkedIn Engagement: Authenticity

I know “it”Authenticity” sounds like a HUGE buzzword but wait, we’re getting into the tactics in a moment. First, it’s essential to understand that LinkedIn is becoming increasingly savvy. It knows when your engagement isn’t authentic. And guess what? That means your posts won’t get the visibility they deserve unless you play by the rules. 

The key here is to blend authentic content with genuine engagement. Together, they are your ticket to increased impressions and visibility. It might sound hard and time consuming, but I promise there are tactics to help get it done like a pro.  

3 Proven Ways to Increase Impressions on LinkedIn:

1. Optimize Your Posting Times and Days

Timing is everything. Here are some quick tips:

  • Post in the morning or afternoon of your connections: Identify when most of your connections are active. You may think you’re posting for your target audience, but if you’re not considering when your actual connections are active, you might be missing the mark on the right kickoff for your post. 
  • Consistency is key, but avoid overkill! I can’t stress this enough—do not post every day! Aim for 2-3 quality posts per week. This gives each post ample time to gain traction and get the visibility it deserves.
  • The 2 hour rule: Once a post is out, it must get a boost of traction in the first 2 hours, or else, it will die forever.

2. Engage with Your Network

LinkedIn is a platform that thrives on interaction. The more active you are, the more your efforts will pay off. Consider these elements:

  • Start conversations: Don’t just post—engage. Ask questions and respond to comments. LinkedIn prioritizes conversation starters, as it keeps users on the platform longer.
  • Optimize EVERYONE’S LinkedIn pages: Think of your company page as your business card. Make sure to go beyond the usual description and utilize LinkedIn’s content capabilities fully. Showcase products, events, and more.
  • Your team matters: It’s not just about you – involve your team. Ensure every team member is associated with your company page. Consistent headshots, updated job titles, and unified header images will make your company look cohesive and approachable.
  • Set a good example: Leadership sets the tone. If management isn’t engaging authentically, why should the rest of the team? Make sure everyone from the top down understands the importance of this approach.

3. Turn your messaging into authentic content

Yes, you need to create content that doesn’t suck. While this isn’t a “Product-Marketing 101” class, we still give great tips on this post how to turn your messaging into authentic content built for LinkedIn in this article about improving your Organic Social Performance on LinkedIn. 

boost linkedin impressions

Isn’t Automation and Authenticity Kinda Contradicting?

Now, let’s address the elephant in the room: automation. It sounds counterintuitive to use automation to drive authenticity, doesn’t it? But hear me out.

At Heyou, we’ve cracked the code on authentic automation. Our approach isn’t about mindlessly auto-liking posts; it’s about creating a seamless experience that mimics genuine human behavior. Here’s how it works:

  • Auto-like with finesse: We auto-like both brand and personal profile posts while imitating natural scrolling and pausing on content. This way, LinkedIn doesn’t flag our activity as “bot-like.”
  • Engagement that’s real: Our automation respects the nuances of human interaction, which is significant because LinkedIn uses sophisticated algorithms to differentiate between bot activity and genuine human engagement. This is why our method works.

Incorporating authentic automation allows you to engage consistently even when you’re busy with other tasks. You maintain a vibrant LinkedIn presence without sacrificing the authenticity that matters.

Closing Thoughts: Get LinkedIn Impressions

To sum it all up: getting more impressions on LinkedIn doesn’t require gimmicks or tricks. Focus on creating authentic content and engaging meaningfully with your network and internal teams. Remember the importance of timing, the impact of teamwork, and how smart automation can work in harmony with your human touch.

By following these guidelines, you’re not just chasing numbers; you are building relationships and a solid presence on LinkedIn. Trust me, with persistence and a genuine effort, you’ll see your impressions grow beyond your expectations.

Try Heyou for free!

LinkedIn Automation Hacks: Go Beyond Auto-Messaging

Posted on by Sivan Michaeli -Roimi

I have always seen LinkedIn as more than a social media app for professionals. Nowadays, it has become a vital tool for business growth. According to the studies, 82% of B2B marketers find LinkedIn to be their most successful social media platform. In 2025, LinkedIn automation has evolved beyond basic auto-messaging into multi-channel, AI-enhanced strategies that scale your outreach while preserving personalization. Whether you’re a marketer, recruiter, or entrepreneur, these advanced automation hacks will elevate your LinkedIn game.

But how can you use LinkedIn automation to boost that even more? Read this post to find out

Why LinkedIn Automation Matters

AI tools now enable recruiters and sales teams to draft personalized messages, schedule interviews, and generate job specs 10x faster than before. LinkedIn’s own AI “hiring assistant” has demonstrated up to 44% higher response rates. Readers today expect automation that’s intelligent, compliant, and human-centered, which means the days of generic bulk messaging are over.

Let’s walk through some hacks to boost your LinkedIn performance by leveraging automation. But what could be the impact? 

1. Get More Exposure

Leveraging LinkedIn automation right can get your posts more exposure to broader audiences. While you can pay for eyeballs most of the time, you can use LinkedIn automation to improve your paid efforts as well as boost the exposure of your organic posts as well. With LinkedIn’s algorithm now prioritizing early engagement, timing your automated likes and comments within the first 90 minutes of posting can increase impressions by up to 40%.

Your content takes so much time and effort to create, why not maximize visibility?

2. Get More Touchpoints 

LinkedIn automation can help you personalize and optimize content to boost engagement. It can also help you reach more accurate audiences, generating more interaction from people who matter most. In today’s world, establishing quality touchpoints with potential customers is essential. The more targeted touchpoints you have, the greater the likelihood prospects will convert into leads. In 2025, the most effective touchpoint strategies combine social and physical-F2F touch points. Quality touchpoints are personal.

3. Get More Leads!

Last, but definitely not least, Linkedin automation can finally help you get more leads. Social is always hard to justify for management, but the equation is simple:
‘Exposure’ + ‘relevant engagement’ = ‘high quality leads’ 

Now let’s get practical on how to do it.

LinkedIn Automation: Tips & Tricks to Maximize Your Impact

Yes, we will talk about automating SDR work and sending connection requests, but that’s just one of many LinkedIn automation tools that can help you engage with prospects, active deals, and customers while creating more touchpoints and exposure.

Here are LinkedIn automation hacks you can start leveraging right away:

1. Real Auto-Likes and Comments 

Using auto-likes and auto-comment tools can help maintain your presence engaging with your connections’ content and your company’s content. You can leverage auto-likes and comments both on your corporate LinkedIn page and your own personal profile. Depending on your goals, both yield more exposure to your brand.

Get auto-likes on posts when it matters. LinkedIn’s 2025 algorithm gives new posts a very short discovery window. Often as low as 60 minutes, so immediate activity is critical. Tools like Heyou.io ensure you get maximum likes in that sensitive time frame by leveraging your employees for authentic, human-sourced auto-likes.

Use chatbot-powered tools to comment and engage quickly with connections. Automation also makes it easy to send messages for special occasions like birthdays or work anniversaries, adding a personal touch. You can do the same for personal branding goals. Consistent, genuine engagement with your LinkedIn network keeps you top of mind and can spark partnerships down the line.

2. Content Creation at Scale

Another useful automation area is scaling content creation with scheduling tools. Platforms like Hootsuite, Buffer, and Oktopost help you plan posts in advance, ensuring a steady presence without last-minute scrambling.

When building an evergreen content plan, republishing your best-performing posts every 45–60 days can maximize reach without exhausting your audience. In 2025, AI-assisted content generation tools can adapt your top-performing posts into new formats, like turning a long-form article into a carousel or short video, to keep engagement high.

3. Messaging and Lead Generation

Messaging automation remains one of the most powerful lead generation methods on LinkedIn. Prospects are still more likely to reply here than by cold email.

I personally like Zopto, it is the best way to automate profile visits and personalize connection requests. You can design each message to reflect a genuine interest in the prospect’s background or recent activities. 

Every marketer knows you need workarounds and shortcuts to Sync LinkedIn efforts with your CRM to efficiently track the teams’ work. LinkedIn is pretty limiting in that aspect. Using tools like Surfe, you can sync all lead information automatically to your CRM, including messages! 

Linkedin Automation Is A Powerful Multiplier to Your Distribution Efforts

In summary, I’ve learned that LinkedIn automation is not just about connecting; it’s about building meaningful relationships and enhancing your online presence. You can significantly boost your efficiency and impact on this platform by smartly using automation tools. 

Moreover, LinkedIn automation opens doors to more effective and personalized engagement, whether for sales, marketing, or personal branding. 

Remember, it’s about making every interaction count!