The guides to
pipeline through people
AI sales agent: the 12 jobs of selling, and which ones AI actually does
An AI sales agent promises to replace selling, but selling is a dozen jobs. A clear map of which sales tasks AI owns, which it co-pilots, and which stay human.
GTM engineering: what it is and why it matters
GTM engineering is building the systems, data, signals, and AI agents, that turn a market into pipeline. What it is, and how it differs from marketing.
The 80/20 rule of relationships in sales: the power of filtering
The Pareto principle applied to relationships: about 20% of the people you invest in drive about 80% of your pipeline. Why sales is a filtering problem, what the research says, the three rules for who to invest in, and how to actually run it, including tools and books.
Introduction email: how to make one, how to ask for one, with templates
The two introduction emails that matter in sales: making a good intro between two people, and asking someone to introduce you. Simple rules, an annotated example, and copy-paste templates for professional, friendly and European styles.
Objection handling: get to the truth under the objection
A calmer, research-backed way to handle sales objections. The real objection types and what each one actually means, why 'too expensive' is a value gap not a price problem, a simple test for whether it's even a real deal, and why the best sellers agree instead of push.
Sales techniques: the full guide to winning the deal AI can't close for you
A complete, practical guide to the sales techniques that win: opening a conversation, managing the relationship, research, discovery, navigating the buying group, deal strategy, and closing. Real techniques and usable example lines for each, plus why the human part decides six-figure deals.
Lead generation: the cheap-leads era is over
Here is what actually makes B2B lead generation work now, every channel ranked by cost and speed, and how to measure it honestly.
Demand generation: why perception beats the lead machine
How to make a market want you, through education and perception, not by forcing demos. The demand generation framework, strategies, and how to measure it.
Agentic sales: are you really agentic?
Saying you are agentic does not make you agentic. Here is what agentic sales actually means, the four things to expect from an agentic tool, and how 13 tools score.
Go-to-market strategy: the only number that counts (+free template!)
A go-to-market strategy serves one number: revenue. See how the right GTM motion changes by who you sell to and where your revenue is, with real examples.
Sales tools: what makes them win or fail
Thousands of sales tools exist, but the question is which is best for your use case. What makes a sales tool win or fail, and how to choose the right one.
Discovery call: how to run one that doesn't go dark
How to run a discovery call that actually leads somewhere: how to structure it, the questions to ask, how to close, and why trust-sourced calls progress far more than cold ones.
Selling skills: what top performers do that the rest don't
The selling skills that separate top performers: listening, uncovering and quantifying pain, getting personal, and closing without pressure.
Pipeline Generation in 2026: How Conversations Drive Revenue
Learn how B2B teams master pipeline generation in 2026 by prioritizing real conversations, AI-assisted outreach, and trust-first growth strategies.
B2B Demand Generation Guide: Strategy, Process, Tactics & Examples
Learn what B2B demand generation is, how the demand gen process works, and the best strategies, tactics, and channels to create, capture...
Best AI SDR Tools for LinkedIn Outbound
The best AI SDR tools for LinkedIn outbound include Valley, AiSDR, Expandi, Dripify, Waalaxy and more. Compare features, pricing, use cases.
![LinkedIn Premium vs LinkedIn Sales Navigator [2026 Comparison Guide] - Heyou](/learning-hub/sales-tools/linkedin-premium-vs-linkedin-sales-navigator/LinkedIn-Premium-Vs-LinkedIn-Sales-Navigator.png)
LinkedIn Premium vs LinkedIn Sales Navigator [2026 Comparison Guide]
Compare LinkedIn Premium vs Sales Navigator in 2026 and find the best fit. See features, pricing, use cases, and...
Personal Branding on LinkedIn: How to Stand Out
A complete LinkedIn personal branding guide: optimize your profile, create authentic content, and turn visibility into business growth.
Top Social Selling Tools for 2026: Build Trust, Visibility, and Sales
Discover the best social selling tools to build trust, increase visibility, and drive B2B sales on LinkedIn.
The Complete Guide to LinkedIn’s Social Selling Index (SSI), and How to Maximize It
If you’ve been in sales, marketing, or recruitment on LinkedIn for more than five minutes, you’ve probably heard someone brag about their Social Selling Index (SSI) score. But what is it really? Why does it matter? And most importantly, how do you actually improve it? In this guide, we’ll break down exactly how SSI works, […]
Guide to Boosting Social Performance Organically on LinkedIn
Optimizing and improving your social performance is not just a "nice to have" but a strategic move that can help build your brand.
The Future of Social Selling in 2026: Human First, AI Second
Let’s be honest: social selling in 2026 has lost some of its edge. Read this article to learn about what's next for social selling.
LinkedIn Strategy: Fix What's Broken + Free Cheatsheet
Discover why your LinkedIn strategy might be failing and how to fix it with our expert tips and free cheatsheet.
The Top Sales Influencers You Have to Follow in 2026
In the dynamic world of B2B sales, staying ahead of the curve is no small feat. You got to keep learning and get inspired by the best. I’ve gathered this list of top sales influencers, but not just “influencers” but those who have dedicated their careers to mastering the art of selling, building successful businesses, […]
Cracking LinkedIn: 3 Tactics to Increase LinkedIn Impressions
This post shares actionable insights to help your Linkedin posts get more Linkedin impressions and engagement.
3 Top LinkedIn Profile Tips To Get You Noticed
First impressions matter, especially on LinkedIn. These top Linkedin profile tips will help you to get noticed.
How to Build a LinkedIn Marketing Strategy in 2026
LinkedIn can boost conversions for B2B companies. Read on to find out more about building the right Linkedin Marketing strategy.
LinkedIn Marketing: 4 Ways To Level Up Your LinkedIn Page
Level up your LinkedIn marketing with 4 proven tips to boost reach, engage followers, and turn your company page into a lead generation asset.
LinkedIn Marketing Solutions: New Features and Golden Tips
In this blog post, we will go through the newest LinkedIn marketing solutions that can lift your lead generation efforts.